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5 things to know: 12 December 2017

From the desks of the Hotel News Now editorial staff:

  • Marriott to open nearly 40 luxury hotels in 2018
  • State department to roll out new travel alert system
  • Art in hotels can improve guest experience, improve rate
  • Preliminary US lodging data for November
  • US weather forecasts show white Christmas, difficult travel

Art can boost guest experience, rate expectations

Hotels increasingly are instilling flavor and stories through curated art exhibits, but sources said hoteliers can’t just go with what is immediately attractive. Rather, a hotel’s art should spark a conversation with guests.