What is a DestinationMAP Custom Study?
A DestinationMAP (Meeting Assessment Program) Custom Study is a more individualized survey of the meeting/event planners that are most familiar with your destination.
The DestinationMAP (Meeting Assessment Program) Custom Study helps you understand your destination’s competitive advantages, strengths and weaknesses from the perspective of meeting and event planners. If your destination is not a top 40 meetings market, or if you would like to compare yourself to markets outside of the top 40 set, a DestinationMAP Custom Study is the ideal survey alternative.
Covered topics include past/future destination visits; overall site evaluations of your destination (and four competitors); meeting planner market perceptions and exposure to marketing channels.
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DestinationMAP (Meetings Assessment Program), formerly METROPOLL, is a comprehensive syndicated study of the North American meeting market, conducted among a cross-section of major meeting planners.
Compression studies display the “tipping point” at which time occupancy spills from one region of your destination to another, display economic “lift” from events, and exhibit the value of CVB/DMO bookings.